MIDO watches take the grand architectures of ancient Rome, the flowing rhythm of fleeting time and art masterpiece of modern architectures, the pride in New Yorker’s mind as design styles. Taking inspiration from human masterpieces of art constantly develops the heritage of classic MIDO Swiss watches.
美度拥有纯正的“瑞士血统”，始终坚持着品牌精神：灵感印证永恒，让转瞬即逝的灵感带给人永恒的感动。
MIDO has the pure “Swiss origin” and always adheres to the brand spirit: inspiration marks the eternity, letting the fleeting inspiration bring people the long-lasting feelings.
On January 25th, 2018, the 100th anniversary and Commander series "Big Date" watch launch ceremony of MIDO Swiss Watches was held grandly in Shanghai Expoi-Pavilion by BRANDX.
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瑞士美度表全球总裁
Mr.Franz Linder先生
斯沃琪集团中国区总裁陈素贞女士
瑞士美度表中国区副总裁王珏女士
上海新宇钟表集团总裁张瑜平先生
在Robi的陪伴下出席揭幕
Mr.Franz Linder, global president of MIDO Swiss Watches,
Ms Chen Suzhen, president of Swatch Group Greater China region,
Ms Wang Jue, vice president of MIDO Greater China region,
Mr Zhang Yuping, president of Shanghai Xinyu Watches Group, attended the opening ceremony with the company of Robi.
BRANDX, global guests and media friends gathered together in the splendid Shanghai Expoi-Pavilion, and toasted to celebrate MIDO Swiss Watches’ one hundred years of sparkling.
This event is held in Shanghai Expoi-Pavilion, the spacious and exquisite venue design matches perfectly with the brand concept of MIDO “Be inspired by architecture”, making people fully feel the brand’s centenary accumulation and spirit.
This event is held in Shanghai Expoi-Pavilion, the spacious and exquisite venue design matches perfectly with the brand concept of MIDO “Be inspired by architecture”, making people fully feel the brand’s centenary accumulation and spirit.
This event is held in Shanghai Expoi-Pavilion, the spacious and exquisite venue design matches perfectly with the brand concept of MIDO “Be inspired by architecture”, making people fully feel the brand’s centenary accumulation and spirit.
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齿轮投影，不断转动，并发出齿轮的摩擦声，指引人进入美度的手表世界。
Projection gears, run constantly, and make the sound of gear running, guiding people into the MIDO world of watches.
橙色的银河灯光、亮眼的白色灯管建筑，夜晚城市中的人们静静听着齿轮的转动声。
Orange galactic lighting, bright white light tube architecture, at night, silently, people in the city listen to the gear running sound.
A mechanical dial robot with smile neutralizes the cold industrial feeling, and adds cuteness and friendliness. And a greeting gesture with smile is designed to increase interaction with visitors.
Watch is not only a tool of timing, but also an expression of personal style. What BRANDX hopes to express is that we can Say Hello with strangers through watches with styles we like.
A joint display of watches of different ages, the dial created in various age glitters and shines under the lighting. Since the 1920s till now, MIDO has persisted in letting the fleeting inspiration bring people eternal sensations. These watches are the best witnesses.
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时光煮雨 岁月成诗
美度陪你度过每个致美时刻
Time Fleets Away. Poetic Memories Remain.
MIDO accompanies you to spend every beautiful moment.